Careers

About Us:
As we approach our 50th anniversary in 2026, ALPA Equipment Ltd. continues to build on a solid reputation as a trusted, family-owned Canadian dealer specializing in Forestry, Construction, and Agricultural Equipment. Forestry is where our story started, and we’ve built a solid, long-standing presence in Atlantic Canada.  We’re now looking for the right person to help us continue growing in this key market.

THE OPPORTUNITY

Due to ongoing growth, ALPA Equipment Ltd. is currently seeking a dynamic, motivated, and driven individual to join our sales team. This isn’t just another sales job — it’s a chance to take charge of a respected territory, build lasting customer relationships, and represent leading equipment brands with the support of a well-established, family-owned Canadian company.

Under the supervision of the Branch Manager, the Sales Representative will be responsible for promoting and selling our forestry equipment brands, including Landrich, Ponsse, and Rotobec, within your assigned territory.

Specific Responsibilities:

• Maintain relationships with existing customers while prospecting and developing your assigned territory.
• Contact & arrange meetings with potential customers via telephone, e-mail, or face-to-face.
• Generate leads & identify opportunities for new business within the market.
• Negotiate pricing with potential customers and close sales.
• Build long-term relationships with new and existing customers.
• Continuous improvement of product knowledge.
• Invite customers to company-sponsored events.
• Attend all industry trade shows and events.
• Work closely with the accounts receivable department.

REQUIREMENTS

Education, experience, and skills required:

• High School Diploma with relevant experience.
• Computer skills.
• Excellent customer relations skills.
• Ambitious and driven personality.
• Confident and experienced negotiator.
• Relevant industry experience.
• Well organized and self-motivated.
• Valid driver’s License: clean abstract.
• 75% travel is required.
• Ability to work in an environment of changing priorities.
• Ability to work 40 + hours per week.
• Fluent in French and English.

BENEFITS

• We offer a competitive base salary, extended health and dental coverage, doctors online, life insurance, long-term disability insurance, employee and family assistance program and a company pension plan.

 Interested candidates can send their resume to RH-HR@alpaequipment.com or call Carole Landry at 506-826-6366.

 Applications will be accepted until a suitable candidate is hired.

 We thank all applicants for their interest, however only those selected for an interview will be contacted.